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Marketing Neighborhoods & Communities
Established
communities in both urban and suburban locations have had increasing
difficulty addressing stability issues. TCG has assisted such issues by
developing pragmatic programs to reinvigorate the residential market in
locations such as Central Chesterfield County, Virginia.
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Aggressive Recruitment
Marketing
materials area essential to aggressive recruitment efforts. TCG has
provided materials to communities involved in recruiting additional
investment interests. A complete range of materials, including brochures,
folders, inserts, posters, and others have been developed, based upon the
needs of the community and project
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Marketing Properties
Properties
can be marketed to targeted groups of buyers based on the probability that
they will seek such properties as investments and will reuse structures for
purposes benefiting the community, such as this example in Frederick,
Maryland.
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Plan
Summaries
A
comprehensive plan does not have to be presented in a “dull” manner. This
effort in Muskegon, Michigan is one example of a plan developed in poster
format. Compact, easy to read and very usable.
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Executive Summaries As Marketing Pieces
Executive
summaries of revitalization strategies can be prepared in a manner that
facilitates their use in marketing efforts. As with plan documents, they
become easy to read and very usable.
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Developing A Fresh Image
Biscayne
Boulevard in Miami, Florida is just one example of a state highway that is
attempting to refocus. TCG provided a marketing strategy to assist with
creating an image that better reflects community interests and new
businesses sought.
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Collective Main Street
Marketing
This
logo was developed for a collective marketing effort for the eight, historic
character “main street” communities in Carroll County, Maryland.
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Pine Street Historic
Community Restoration
This
logo was developed as part of a community and economic development program
and marketing strategy associated with an historic minority community on the
Eastern Shore of Maryland.
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Themed Development & Niche
Marketing
Marketing
and strategic development is increasingly focused on niches. These logos
were developed for a pedestrian waterfront area and collection of
restaurants in Ft. Walton Beach, Florida.
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Industrial Collective
TCG
has developed themed marketing and development concepts for unique activity,
including this historic reuse cluster of industry, antiques, and industrial
crafts.
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City-Wide Marketing
Many
communities need a boost or change in image to effectively compete. The
logo reflects Cambridge, Maryland’s “Historic Traditions Building Great
Futures”.
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Parking Promotions
What
good is a program that no one knows about? These “meter toppers”, “table
tents” and magnet faces were developed as part of the “Free After Three”
parking promotion for downtown Westminster, Maryland. |