Marketing Neighborhoods & Communities

 Established communities in both urban and suburban locations have had increasing difficulty addressing stability issues.  TCG has assisted such issues by developing pragmatic programs to reinvigorate the residential market in locations such as Central Chesterfield County, Virginia.

 

Aggressive Recruitment

 Marketing materials area essential to aggressive recruitment efforts.  TCG has provided materials to communities involved in recruiting additional investment interests. A complete range of materials, including brochures, folders, inserts, posters, and others have been developed, based upon the needs of the community and project

 

Marketing Properties

 Properties can be marketed to targeted groups of buyers based on the probability that they will seek such properties as investments and will reuse structures for purposes benefiting the community, such as this example in Frederick, Maryland.

 

Plan Summaries

 A comprehensive plan does not have to be presented in a “dull” manner.  This effort in Muskegon, Michigan is one example of a plan developed in poster format. Compact, easy to read and very usable.

 

Executive Summaries As Marketing Pieces

 Executive summaries of revitalization strategies can be prepared in a manner that facilitates their use in marketing efforts. As with plan documents, they become easy to read and very usable.

 

Developing A Fresh Image

 Biscayne Boulevard in Miami, Florida is just one example of a state highway that is attempting to refocus.  TCG provided a marketing strategy to assist with creating an image that better reflects community interests and new businesses sought.

 

Collective Main Street Marketing

 This logo was developed for a collective marketing effort for the eight, historic character “main street” communities in Carroll County, Maryland.

 

Pine Street Historic Community Restoration

 This logo was developed as part of a community and economic development program and marketing strategy associated with an historic minority community on the Eastern Shore of Maryland.

 

Themed Development & Niche Marketing

 Marketing and strategic development is increasingly focused on niches.  These logos were developed for a pedestrian waterfront area and collection of restaurants in Ft. Walton Beach, Florida.

 

Industrial Collective

 TCG has developed themed marketing and development concepts for unique activity, including this historic reuse cluster of industry, antiques, and industrial crafts.

 

City-Wide Marketing

 Many communities need a boost or change in image to effectively compete.  The logo reflects Cambridge, Maryland’s “Historic Traditions Building Great Futures”.

 

Parking Promotions

 What good is a program that no one knows about?  These “meter toppers”, “table tents” and magnet faces were developed as part of the “Free After Three” parking promotion for downtown Westminster, Maryland.

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